There is a significant and costly disconnect in the modern business landscape. According to research from the Fournaise Group, 70% of CEOs have lost trust in their marketers to deliver actual growth. This is not merely a minor communication issue or a misunderstanding of specific tactics. It is a total language barrier. While CEOs are …
Shoppers face over 40,000 products in a typical supermarket. Conventional marketing suggests that buyers weigh features, benefits, and prices to reach a logical conclusion. Jean-Pierre (JP) Lacroix, president of Shikatani Lacroix Design (SLD) and author of the ThinkBlink Manifesto, argues that the reality is much faster and far less rational. We make purchase decisions in …
There is a pervasive feeling in the marketing industry that if we do more (send more emails, post more reels, track more metrics), we will eventually win. We treat busyness like a badge of honor. But as discussed in this special episode of the Powerful Marketing Tips podcast, constant activity is often the enemy of …
As the year draws to a close, marketers often feel the pressure rising from two opposing directions: the rush to launch aggressive holiday campaigns and the personal need to slow down and recharge. In this episode of the Powerful Marketing Tips podcast, co-founders Mari-Liis Vaher and Laura MartÅ”enkov sit down to discuss how to navigate …
When people think about Amazon’s success, they often picture overnight wins, āthree simple tricksā, and screenshots of seven-figure months. The reality is less glamorous and much more practical. Success on Amazon today is about market fit, smart systems, and a willingness to learn by doing. In this episode of the Powerful Marketing Tips podcast, host …
In this episode of the Powerful Marketing Tips podcast, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura MartÅ”enkov, continue answering questions generated by AI. This time, the conversation dives into marketing leadership, systems, time management, and burnout prevention. The discussion explores why ābeing busyā is not a strategy, how to shift from reactive task-juggling to …
When it comes to marketing, most of us plan for growth ā not for disaster. But as Michael Kempner, Founder and CEO of MikeWorldWide (MWW), explains in his conversation with Mari-Liis Vaher on the Powerful Marketing Tips Podcast, a crisis plan isnāt a luxury. Itās essential for survival. With more than 37 years of experience …
Ever feel like youāre constantly playing catch-up with your marketing tasks, even though youāre trying really hard to stay consistent? Youāre not alone. In this episode of the Powerful Marketing Tips podcast, co-founders Mari-Liis Vaher and Laura Kukemelk share how to build smarter systems that support your creativity without overwhelming you. Why Systems Help You …
In this vibrant LinkedIn Live session-turned-podcast, Mari-Liis Vaher, creator of Powerful Marketers, is joined by two incredible marketing and communication experts from Sweden: Mai PeksĆ©n and Mira Thimmayya. Together, they dive into the human side of personal brandingāhow to build your professional identity on LinkedIn in a way that actually feels like you. This conversation …
Many marketers are eager to use AI to work smarter, not harder, but often feel overwhelmed and unsure where to begin. In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, cut through the noise around AI in marketing. They reveal how to start small, stay strategic, and enjoy experimenting with AI tools. …
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