We empower marketers to become well-equipped to handle any situation personally and professionally.
Whenever a situation is critical, like right now in the world, we rely on pre-learned behaviors and knowledge. It’s our subconscious mind that enables us to make quick decisions, react to the situation and, survive. The last few weeks have brought on a whirlwind of emotions in most of us: fear, unclarity, frustration, acceptance, hope,
Being a marketer at a time like this can be a scary thing. There’s so much uncertainty, misinformation, confusion and lack of trust; and all of that may even lead to feelings of powerlessness. How can you help yourself in a situation like this, so that you remain strong and are able to come out
If we think about content marketing, we usually think about gathering leads, nurturing them with information, promoting something, and eventually selling it. But in hard and challenging times, like 2020 has proven to be for most businesses in the world, we must remember that constant content creation can also be a great way to deal
A wise entrepreneur knows that marketing is like the roots of a tree. They are not seen, and yet, there are many. They reach far and wide. They are ‘secretly’ intertwined with many other elements everywhere. And in marketing, there’s an abundance of related activities. But why do you need strategy and tactics? What to
How quickly have our lives been changed due to the rapid spread of the coronavirus (COVID-19). People are affected by it all over the world. It is too early to speculate over the extent to which the global economy will collapse. However, the fact is that it will collapse. This new period of life is
Staying focused can be a challenge. So many distractions. Every day can feel like it’s one constant stream of ads, notifications, emails, phone calls, etc… It feels like everyone wants a piece of you. For many years, multitasking has been glorified. It has been said that being able to do several things at the same
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