What is Earned Media? Definition, Examples, Value & Winning Strategies

In a world oversaturated with ads and promotional content, one type of marketing continues to stand out: earned media. Unlike paid ads or branded content, earned media is publicity gained through organic means, such as glowing reviews, viral social media mentions, and news coverage you didnā€™t pay for. Why does ...

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How to build a personal brand on LinkedIn

In this vibrant LinkedIn Live session-turned-podcast, Mari-Liis Vaher, creator of Powerful Marketers, is joined by two incredible marketing and communication experts from Sweden: Mai PeksĆ©n and Mira Thimmayya. Together, they dive into the human side of personal brandingā€”how to build your professional identity on LinkedIn in a way that actually ...

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Local Marketing Help: 100 Smart Ideas for 2026

Last Updated: 28.12.2025 If you’re running a small business, you already know how important it is to be seen, trusted, and chosen, especially in your neighborhood. Thatā€™s where local marketing steps in. It’s not about big budgets or fancy campaigns; itā€™s about making real connections with people nearby who are ...

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How to Start Using AI in Marketing Without Feeling Overwhelmed

Many marketers are eager to use AI to work smarter, not harder, but often feel overwhelmed and unsure where to begin. In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, cut through the noise around AI in marketing.They reveal how to start small, stay strategic, and enjoy ...

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How to Create an Effective Communication Plan Template

Last updated: 28.12.2025 Whether you’re launching a new project, managing a team, or rolling out a company-wide initiative, one thing is certain: effective communication can make or break your success. Without a clear plan, important messages get lost, misunderstandings happen, and teams fall out of sync. Thatā€™s where a communication ...

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Community Member Spotlight: Kelli MƤnnikā€™s Insights for Hospitality Marketing

We’re thrilled to introduce Kelli MƤnnik, Marketing Project Manager at Tallink Hotels and a wonderful member of the Powerful Marketers Hub. With over a decade of hands-on hospitality experience across bars, restaurants, and hotels before stepping into marketing, Kelli brings a unique dual perspective. She understands the front line because ...

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