Blog - Powerful Marketers

Why In-Person Marketing Events Still Matter (And Why You Should Join Us in Your City)

In a world where virtual meetings and digital courses dominate, it might feel easier to sit behind your screen. But here’s the truth: nothing replaces the power of real, face-to-face connection when it comes to building smarter marketing and stronger business relationships. That’s why we’re bringing Powerful Marketers in-person events ...

Churn Rate Calculator – How to Measure and Reduce Customer Loss

Are your customers quietly slipping away without you noticing? Churn rate is one of the most crucial metrics for any business that relies on recurring customers, whether you’re running a subscription service, SaaS platform, or even an e-commerce brand with repeat buyers. Understanding how many customers you’re losing (and why) ...

What is Earned Media? Definition, Examples, Value & Winning Strategies

In a world oversaturated with ads and promotional content, one type of marketing continues to stand out: earned media. Unlike paid ads or branded content, earned media is publicity gained through organic means, such as glowing reviews, viral social media mentions, and news coverage you didn’t pay for. Why does ...

How to build a personal brand on LinkedIn

In this vibrant LinkedIn Live session-turned-podcast, Mari-Liis Vaher, creator of Powerful Marketers, is joined by two incredible marketing and communication experts from Sweden: Mai Peksén and Mira Thimmayya. Together, they dive into the human side of personal branding—how to build your professional identity on LinkedIn in a way that actually ...

Local Marketing Help: 100 Smart Ideas

If you’re running a small business, you already know how important it is to be seen, trusted, and chosen, especially in your neighborhood. That’s where local marketing steps in. It’s not about big budgets or fancy campaigns; it’s about making real connections with people nearby who are most likely to ...

How to Start Using AI in Marketing Without Feeling Overwhelmed

Many marketers are eager to use AI to work smarter, not harder, but often feel overwhelmed and unsure where to begin. In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, cut through the noise around AI in marketing.They reveal how to start small, stay strategic, and enjoy ...