If you’re running a small business, you already know how important it is to be seen, trusted, and chosen, especially in your neighborhood. That’s where local marketing steps in. It’s not about big budgets or fancy campaigns; it’s about making real connections with people nearby who are most likely to ...

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Many marketers are eager to use AI to work smarter, not harder, but often feel overwhelmed and unsure where to begin. In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, cut through the noise around AI in marketing.They reveal how to start small, stay strategic, and enjoy ...

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Last updated: 20.08.2025 Whether you’re launching a new project, managing a team, or rolling out a company-wide initiative, one thing is certain: effective communication can make or break your success. Without a clear plan, important messages get lost, misunderstandings happen, and teams fall out of sync. That’s where a communication ...

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We’re thrilled to introduce Kelli MƤnnik, Marketing Project Manager at Tallink Hotels and a wonderful member of the Powerful Marketers Hub. With over a decade of hands-on hospitality experience across bars, restaurants, and hotels before stepping into marketing, Kelli brings a unique dual perspective. She understands the front line because ...

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Last updated: 28.10.2025 In 2025, TikTok remains one of the fastest-growing social platforms, with over 1.9 billion monthly active users worldwide and daily usage averaging around 85 minutes per user. With competition fiercer than ever, understanding the optimal posting frequency, “how many TikToks should I post a day,” is crucial ...

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A streamlined content creation workflow isn’t just a luxury; it’s essential. Without a clear, strategic system, teams frequently grapple with missed deadlines, content veering off-topic, or getting stuck in approval loops, hampering not just outputs, but brand reputation and ROI. So, what exactly is a content creation workflow? At its ...

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