Blog - Powerful Marketers

How to keep customers for life?

Guest post by: Ian Parker, Ian Parker Management Group.If you asked your customers to rate the purchasing experience with you, what would they say? It costs more to find and make a sale to a new customer in terms of time, advertising, lead generation etc. then from a repeat customer. You want ...

The 5 E’s of Powerful Marketing Engagement

Guest post by: Lee Ali, Director, E5 Interactive. Over the years in my sales and marketing career, I have come across common problems with the businesses that we work with, such as:They struggle to capture real quality leads from their marketing because they rely on hoping that website visitors will fill in a ...

Be a powerful marketer: do less marketing

Guest post by: Michael Stewart,Part Time Marketing Director. That seems like a counter-intuitive thing to say, doesn’t it? Do less marketing and you’ll be a more powerful marketer! I’d also argue that if you did less marketing, you’d also be a more valuable marketer for the business in which you work. It’s ...

Break the cycle of feeling unmotivated and tired as a marketer

Guest post by: Gaya Stepanian, The Magnet Lady. Feeling unmotivated or tired can put a damper on almost anything we want to accomplish. Now add pain to the mix and we really face an uphill battle. Marketers may attribute feeling tired and unmotivated to external factors like age, stress, workload, deadlines, poor diet ...

How to triple your success as a busy professional?

Guest post by: Sacha Meinou Steemers, Fit Business Women. You are a marketer, you love your job and you are pretty good at it, but something feels off. You are not as successful as you want to be, life feels overwhelming. You feel tired all the time, no matter how much sleep you ...

Marketing audit – for whom and why?

Measuring success with numbers is relatively easy if you know what metrics are relevant to your business. But not everything can be described in numbers, and to make matters worse, the global pandemic has caused a lot of chaos and invisibility in being able to see immediate results. In this ...