How to build a successful Social Media Strategy? (Free Checklist)

In 2025, posting on social media without a plan is like sailing without a compass; you might stay afloat, but youā€™ll struggle to reach your destination. A successful social media strategy gives you direction, keeps your messaging consistent, and helps you focus on the activities that drive results. Whether youā€™re ...

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The Ultimate Social Media Checklist to Simplify Your Strategy and Boost Your Results

Feeling overwhelmed by social media? Youā€™re not alone. Whether you’re a solo entrepreneur, a startup founder, or a busy marketer, managing multiple platforms, staying consistent, and seeing results can feel like a full-time job. Thatā€™s where a solid social media checklist comes in. We created The Ultimate Social Media Strategy ...

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Why In-Person Marketing Events Still Matter (And Why You Should Join Us in Your City)

In a world where virtual meetings and digital courses dominate, it might feel easier to sit behind your screen. But hereā€™s the truth: nothing replaces the power of real, face-to-face connection when it comes to building smarter marketing and stronger business relationships. Thatā€™s why weā€™re bringing Powerful Marketers in-person events ...

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Churn Rate Calculator – How to Measure and Reduce Customer Loss

Are your customers quietly slipping away without you noticing? Churn rate is one of the most crucial metrics for any business that relies on recurring customers, whether you’re running a subscription service, SaaS platform, or even an e-commerce brand with repeat buyers. Understanding how many customers youā€™re losing (and why) ...

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What is Earned Media? Definition, Examples, Value & Winning Strategies

In a world oversaturated with ads and promotional content, one type of marketing continues to stand out: earned media. Unlike paid ads or branded content, earned media is publicity gained through organic means, such as glowing reviews, viral social media mentions, and news coverage you didnā€™t pay for. Why does ...

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How to build a personal brand on LinkedIn

In this vibrant LinkedIn Live session-turned-podcast, Mari-Liis Vaher, creator of Powerful Marketers, is joined by two incredible marketing and communication experts from Sweden: Mai PeksĆ©n and Mira Thimmayya. Together, they dive into the human side of personal brandingā€”how to build your professional identity on LinkedIn in a way that actually ...

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