How to Track Social Media Metrics for Growth (Guide + Free Template)

Are you posting on social media but unsure which content is driving real results? Many marketers and business owners spend hours creating posts without understanding which efforts actually move the needle. This often leads to wasted time, effort, and budget. A social media metrics template helps you organize and analyze ...

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How to Conduct a Social Media Audit: Step-by-Step Guide (Free Template Included)

Ever feel like youā€™re posting on social media without understanding why some posts succeed and others donā€™t? Youā€™re not alone. Many businesses and marketers focus on creating content but overlook the importance of evaluating performance.  Thatā€™s where a social media audit comes in, a structured review of your social media ...

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Learning together, not using each other: how to work with the next generation of marketers

Iā€™ve always believed that marketing is one of the best ā€œreal-lifeā€ schools a person can attend. You can learn theory from books, but you only really understand marketing once you start doing it ā€” planning, testing, failing, learning, improving. Thatā€™s where growth happens. At the same time, Iā€™ve seen how ...

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Podcast Guesting: The Smarter Way to Build Visibility and Trust

When it comes to marketing, visibility is often measured by likes, clicks, and followers. But Carrolee Moore, award-winning speaker, strategist, and CEO of The Podcast Pitching Society, sees it differently. In her words, ā€œThe true currency of visibility is trust.ā€ Carrolee joined host Mari-Liis Vaher on the Powerful Marketing Tips ...

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Marketing Plan for a New Business: A Step-by-Step Guide for Your Friend

Starting a new business can be exciting, but also overwhelming. If your friend is developing a marketing plan for her new business, she might be wondering what exactly to include to make it effective. A well-structured marketing plan acts as a roadmap, helping a business define goals, reach the right ...

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Why No One Wins Alone: Inside the Powerful Marketers Hub

Marketing can often feel overwhelming. Youā€™re managing strategy, campaigns, content, events, and reporting while also trying to stay creative and consistent. In this casual, non-scripted conversation, Mari-Liis Vaher and Laura MartÅ”enkov openly share their strengths and weaknesses, the story behind the Powerful Marketers Hub, and why building a supportive community ...

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