Blog - Powerful Marketers

3 pros and 3 cons: hiring a marketer vs using a marketing service

Are you stuck trying to decide what would work better for your growing business - hiring a marketer or using a marketing service? In this quick tips episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher explains the 3 pros and 3 cons you should consider before choosing your course ...

3 Marketing Leadership Principles

Whether you are an entrepreneur or a freelancer, you need to lead your marketing because it is intertwined with everything in your business. Surely you want your target audience to know you, so that you could grow your business long-term. But do you currently focus solely on sales because marketing ...

4 customer journey milestones

All businesses belong in the service sector, regardless of the specific product or service that they offer. The competition is intense, which means that most of all we compete for people's time and attention, and the general quality of your customer service either gives your business an advantage or not. ...

The role of voice-over in marketing

Guest post by: Julie Williams, juliewilliamsvo.com. “Pay no attention to the man behind the curtain,” the Wizard told Dorothy and her friends. And for good reason. Once they saw the Wizard, the magic was gone. In voice-over, the talent is the man behind the curtain. And the star? It’s the cartoon character to ...

The Power of Personal Branding on LinkedIn

How to get noticed on LinkedIn and consequently get results to grow your business? This is what Michelle Griffin taught in our November 2021 event of the international Powerful Mastermind Club. Michelle is among the top 1% of LinkedIn Content Creators. She is a Certified International Personal Brand Strategist, Credentialed ...

5 key roles in marketing

What to do if you do nothing in marketing right now? You know that you should deal with it, but you don't know where or how to get started or even who exactly to call for help? Surprisingly, this struggle is more common than one would imagine. After all, 99% ...