Guest post by: Sacha Meinou Steemers, Fit Business Women. You are a marketer, you love your job and you are pretty good at it, but something feels off. You are not as successful as you want to be, life feels overwhelming. You feel tired all the time, no matter how much sleep you get or caffeine you consume, …
Measuring success with numbers is relatively easy if you know what metrics are relevant to your business. But not everything can be described in numbers, and to make matters worse, the global pandemic has caused a lot of chaos and invisibility in being able to see immediate results. In this post, we’ll talk about auditing: …
Often business owners and managers underestimate their role in marketing. They do not want to get involved, yet are unsatisfied with the results. In this article, we will take a look at how leaders can effectively manage marketers and their work, and what’s even more important, how can they assess the impact of marketing on …
Crisis of confidence in marketing In business, trust is a very delicate and important part of everyday work. Losing trust in the eyes of your customers can destroy the entire business, and rebuilding that trust will take years. As a society, we are highly aware of positions where trust is high – we trust doctors, …
Set aside some time for strategic planning right now! And if your counter-argument is that there is no possible way for you to do it, then ask yourself: are you a strategic marketer or an occasional marketer? If you want to grow the business and achieve your professional goals, then you need to have a …
Analyzing your competitors can seem like a daunting task, especially if you have never done it before. Yet, this powerful activity truly is a necessity unless you want to risk being taken off guard by a huge shift happening in the industry. One way to keep an eye on your competitors is with a simple, …
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