Community Member Spotlight: Thea-Liis Tavast’s Artful Freedom in Marketing

We’re happy to introduce Thea-Liis Tavast, a young and talented marketing specialist who is at the beginning of her professional journey but already making an impact. Thea-Liis brings creativity, reliability, and heart to everything she does. As part of her freelance work, she also supports Mari-Liis Vaher, founder of Powerful ...

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We Let AI Interview Us (Here’s What Happened)

What happens when you let AI take control of the conversation? In this episode of the Powerful Marketing Tips podcast, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura Martšenkov, decided to find out. Instead of preparing questions or following a plan, they handed the microphone to ChatGPT and answered whatever ...

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How to Track Social Media Metrics for Growth (Guide + Free Template)

Are you posting on social media but unsure which content is driving real results? Many marketers and business owners spend hours creating posts without understanding which efforts actually move the needle. This often leads to wasted time, effort, and budget. A social media metrics template helps you organize and analyze ...

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How to Conduct a Social Media Audit: Step-by-Step Guide (Free Template Included)

Ever feel like you’re posting on social media without understanding why some posts succeed and others don’t? You’re not alone. Many businesses and marketers focus on creating content but overlook the importance of evaluating performance.  That’s where a social media audit comes in, a structured review of your social media ...

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Learning together, not using each other: how to work with the next generation of marketers

I’ve always believed that marketing is one of the best “real-life” schools a person can attend. You can learn theory from books, but you only really understand marketing once you start doing it — planning, testing, failing, learning, improving. That’s where growth happens. At the same time, I’ve seen how ...

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Podcast Guesting: The Smarter Way to Build Visibility and Trust

When it comes to marketing, visibility is often measured by likes, clicks, and followers. But Carrolee Moore, award-winning speaker, strategist, and CEO of The Podcast Pitching Society, sees it differently. In her words, “The true currency of visibility is trust.” Carrolee joined host Mari-Liis Vaher on the Powerful Marketing Tips ...

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