Blog - Powerful Marketers

Digital Marketing 101:Beginner’s Guide 2025

Marketing is constantly evolving, and if you’re new to it, understanding digital marketing can feel overwhelming. But don’t worry, I’m here to break it down for you. Did you know that over 72% of total marketing budgets are now spent on digital marketing? This shift shows just how crucial digital ...

From Overwhelm to Trust: Building Meaningful Connections in a Distracted World

In today’s fast-paced, distraction-heavy world, cutting through the noise to build genuine relationships is both a challenge and a necessity. Attention spans are shrinking, digital interactions dominate, and trust in business relationships is harder to establish than ever. So how do we, as marketers and business leaders, rise above the ...

How to Measure Client Acquisition Cost & Optimize Marketing ROI in 2025

Understanding Client Acquisition Cost is essential for any business looking to scale profitably. If you don’t know how much it costs to acquire a customer, you can’t determine whether your marketing efforts are generating real business value. However, many businesses either overestimate or underestimate Client Acquisition Cost leading to inefficient ...

The Power of Connection: Why You Should Join Our Next Marketing Meet-Up

Have you ever left a conversation feeling truly inspired? The kind of exchange that sparks new ideas, shifts your perspective, and leaves you motivated to take action? That’s the magic of real, in-person connections—and it’s exactly why we created Powerful Marketers Marketing Meet-Up events. We just wrapped up an incredible ...

Marketing and Recruitment: Attracting the Right People for Business Growth in 2025

Marketing and recruitment share a common goal: attracting the right people. Whether it’s customers or employees, the process relies on clear messaging, trust-building, and consistency. Yet, many businesses treat them as separate functions, missing the opportunity to align their strategies for stronger business growth. For small and medium-sized businesses, recruitment ...

Why Most Marketing Efforts Fail and How to Boost Agency Profitability

Many agencies think their biggest struggle is revenue. In reality, the real challenge often lies in profitability. Without understanding their true costs and margins, agencies can fall into the trap of chasing more clients without improving their bottom line. In this episode of the Powerful Marketers podcast, Mari-Liis Vaher, co-founder ...