How to Start a Career in Marketing (Without Losing Your Mind)

Let’s be honest. If you’re reading this, you’ve probably already Googled “how to start a career in marketing” at least a dozen times. You’ve seen the generic advice: learn SEO, build your personal brand, get certified in everything. And you’re still not sure where to actually begin. That’s because most ...

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Marketing for Beginners: The Fundamentals That Actually Matter

Marketing can feel overwhelming when you’re starting. There are hundreds of tactics, dozens of channels, and a new “must-use” tool launching every week. It’s easy to get lost in the noise. This guide strips things back to the marketing basics for beginners. Not the trendy stuff that changes every six ...

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Designing for the Nanosecond: Creating Brand Experiences That Win Instantly with JP Lacroix

Shoppers face over 40,000 products in a typical supermarket. Conventional marketing suggests that buyers weigh features, benefits, and prices to reach a logical conclusion. Jean-Pierre (JP) Lacroix, president of Shikatani Lacroix Design (SLD) and author of the ThinkBlink Manifesto, argues that the reality is much faster and far less rational. ...

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The 2026 Marketing To-Do list that actually works: start with a Not-To-Do

Marketers do not struggle because we have too little to do. We struggle because everything asks for attention at once. The cure is not a longer list. It is a clearer filter. Your To-Do becomes powerful only when your Not-To-Do protects it. In our work and in our community, we ...

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Stop the marketing busywork: prepare your mindset for growth

There is a pervasive feeling in the marketing industry that if we do more (send more emails, post more reels, track more metrics), we will eventually win. We treat busyness like a badge of honor. But as discussed in this special episode of the Powerful Marketing Tips podcast, constant activity ...

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Launching Version 4.5: 10 strategic lessons on marketing, resilience, and conquering the impossible

As 2026 begins, I find myself approaching a significant personal milestone. This February, I am officially launching version 4.5 of myself. While the world focuses on software updates and new AI releases, I am looking back at the 45 years of ‘source code’ that built my foundation. This ‘Version 4.5’ ...

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