In this vibrant LinkedIn Live session-turned-podcast, Mari-Liis Vaher, creator of Powerful Marketers, is joined by two incredible marketing and communication experts from Sweden: Mai Peksén and Mira Thimmayya. Together, they dive into the human side of personal branding—how to build your professional identity on LinkedIn in a way that actually ...

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If you’re running a small business, you already know how important it is to be seen, trusted, and chosen, especially in your neighborhood. That’s where local marketing steps in. It’s not about big budgets or fancy campaigns; it’s about making real connections with people nearby who are most likely to ...

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Many marketers are eager to use AI to work smarter, not harder, but often feel overwhelmed and unsure where to begin. In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, cut through the noise around AI in marketing.They reveal how to start small, stay strategic, and enjoy ...

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Whether you’re launching a new project, managing a team, or rolling out a company-wide initiative, one thing is certain: effective communication can make or break your success. Without a clear plan, important messages get lost, misunderstandings happen, and teams fall out of sync. That’s where a communication plan template comes ...

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We’re thrilled to introduce Kelli Männik, Marketing Project Manager at Tallink Hotels and a wonderful member of the Powerful Marketers Hub. With over a decade of hands-on hospitality experience across bars, restaurants, and hotels before stepping into marketing, Kelli brings a unique dual perspective. She understands the front line because ...

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In 2025, TikTok remains one of the fastest-growing social platforms, with over 1.9 billion monthly active users worldwide and daily usage averaging around 85 minutes per user. With competition fiercer than ever, understanding the optimal posting frequency, “how many TikToks should I post a day,” is crucial for creators and ...

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