Blog - Powerful Marketers

Marketing can’t Read Minds: Why Clarity is a shared Responsibility

Over the past years inside Powerful Marketers, I’ve heard the same sentence from marketers, founders, and leadership teams more times than I can count: “We’re doing so much… but I’m not sure any of it is really moving the business forward.” It comes from CMOs and marketing managers who are ...

Smart Marketing on Amazon: Strategies That Actually Work

When people think about Amazon’s success, they often picture overnight wins, “three simple tricks”, and screenshots of seven-figure months. The reality is less glamorous and much more practical. Success on Amazon today is about market fit, smart systems, and a willingness to learn by doing. In this episode of the ...

What is a Marketing Workflow? (+Free Template)

Marketing can feel chaotic. Campaigns, content, emails, and projects are constantly moving, deadlines slip, and responsibilities overlap. Without a clear system, even small tasks can become overwhelming, and results often suffer. That’s where a marketing workflow comes in. A marketing workflow is a structured, step-by-step process that defines how tasks, ...

Brand Marketing Strategy Template: A Complete Guide for 2026

Most brands don’t fail because their product is bad; they fail because their message is unclear, inconsistent, or forgettable. In a crowded digital world, brand trust and recognition matter more than ever, yet many businesses still approach branding with scattered ideas and unstructured execution. A brand marketing strategy gives your ...

Proactive Marketing Leadership (Part 2 of AI Interviewing Us)

In this episode of the Powerful Marketing Tips podcast, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura Martšenkov, continue answering questions generated by AI. This time, the conversation dives into marketing leadership, systems, time management, and burnout prevention. The discussion explores why “being busy” is not a strategy, how to ...

Free Marketing Strategy Template + Guide for 2026

Marketing often feels overwhelming. With so many channels, tactics, and content ideas, it’s easy to get stuck in the loop of “What should I do next?” The truth is, you can’t do everything at once; the key to success is clarity and consistency. That’s why we created the Marketing Strategy ...