Blog - Powerful Marketers

Community Member Spotlight: Kirke Joost’s Creative Spark in Social Media

We’re excited to introduce Kirke Joost, founder of The Shift Lab Studio and a dedicated host inside the Powerful Marketers Hub. Kirke leads conversations in the NextGen space as well as the Instagram & TikTok space, where she inspires others to experiment, stay consistent, and grow with confidence. Your passion ...

What is Productivity? 7 Productivity Tips + Free Productivity Guide to Boost Your Efficiency

Do you ever feel like no matter how hard you work, there’s never enough time to get everything done? You’re not alone. Understanding what productivity really is can be the key to working smarter, not harder. Productivity isn’t just about doing more; it’s about making the most of your time ...

A Real-Life Reminder: Why Marketers Need Systems, Structure, and Each Other

This summer brought an unexpected yet valuable reminder — one of those real-life marketing lessons that doesn’t show up on a task list, but hits you in a quiet moment when you finally step away from the daily rush. We’ve worked with Mai Peksen on many projects over the years. ...

Artificial Intelligence Optimization: How AI is Transforming SEO in 2025

Search engine optimization has always evolved with technology, but 2025 marks a turning point: the rise of Artificial Intelligence Optimization (AIO). Unlike traditional SEO that relies on manual keyword research, content tweaking, and link-building, AIO uses machine learning and natural language processing to make these processes faster, smarter, and more ...

Top Online Marketing Communities to Join in 2025 for Growth & Networking

Let’s be honest, marketing can feel overwhelming sometimes. New tools, endless updates, constant pressure to stay visible… It’s a lot to handle on your own. That’s why online marketing communities are such a game-changer. They’re not just groups; they’re places where marketers come together to swap ideas, share struggles, celebrate ...

How to Build Effective Marketing Systems That Actually Work

Ever feel like you’re constantly playing catch-up with your marketing tasks, even though you’re trying really hard to stay consistent? You’re not alone. In this episode of the Powerful Marketing Tips podcast, co-founders Mari-Liis Vaher and Laura Kukemelk share how to build smarter systems that support your creativity without overwhelming ...