Why Every Marketer Needs a Crisis Plan

When it comes to marketing, most of us plan for growth ā€” not for disaster. But as Michael Kempner, Founder and CEO of MikeWorldWide (MWW), explains in his conversation with Mari-Liis Vaher on the Powerful Marketing Tips Podcast, a crisis plan isnā€™t a luxury. Itā€™s essential for survival. With more ...

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The Ultimate Guide to Creating a Social Media Strategy (Free Template Included!)

Are you posting on social media but struggling to see consistent results? Many businesses and marketers create content without a clear plan, which often leads to wasted time, low engagement, and missed opportunities. A social media strategy is more than just posting regularly; itā€™s about understanding your audience, choosing the ...

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Community Member Spotlight: Thea-Liis Tavastā€™s Artful Freedom in Marketing

Weā€™re happy to introduce Thea-Liis Tavast, a young and talented marketing specialist who is at the beginning of her professional journey but already making an impact. Thea-Liis brings creativity, reliability, and heart to everything she does. As part of her freelance work, she also supports Mari-Liis Vaher, founder of Powerful ...

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We Let AI Interview Us (Hereā€™s What Happened)

What happens when you let AI take control of the conversation? In this episode of the Powerful Marketing Tips podcast, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura MartŔenkov, decided to find out. Instead of preparing questions or following a plan, they handed the microphone to ChatGPT and answered whatever ...

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How to Track Social Media Metrics for Growth (Guide + Free Template)

Are you posting on social media but unsure which content is driving real results? Many marketers and business owners spend hours creating posts without understanding which efforts actually move the needle. This often leads to wasted time, effort, and budget. A social media metrics template helps you organize and analyze ...

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How to Conduct a Social Media Audit: Step-by-Step Guide (Free Template Included)

Ever feel like youā€™re posting on social media without understanding why some posts succeed and others donā€™t? Youā€™re not alone. Many businesses and marketers focus on creating content but overlook the importance of evaluating performance.  Thatā€™s where a social media audit comes in, a structured review of your social media ...

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