Marketing is not just about creating awareness, it must drive business growth, increase revenue, and improve customer retention. However, many marketing teams struggle to connect their efforts to measurable business outcomes. Without the right tools, proving return on investment (ROI) and demonstrating marketing’s strategic value can be challenging. To ensure that marketing efforts align with …
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Small businesses are the heart of local communities and the backbone of the global economy. Supporting them doesn’t just help businesses thrive, it strengthens entire ecosystems, fosters innovation, and builds meaningful connections. At Powerful Marketers, we believe in sustainable growth and collaboration, and we’re sharing actionable ways you can support small businesses in your area …
Marketing isn’t just about tools and strategies—it’s about building relationships, finding clarity, and growing with purpose. If you’ve ever felt overwhelmed by endless marketing tasks, unsure of the latest trends, or stuck without a network of like-minded professionals, you’re not alone. And here’s the good news: you don’t have to do it alone. That’s where …
In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay’s Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.
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