Do you trust yourself?

By its definition from Wikipedia confidence is: “a state of being certain either that a hypothesis or prediction is correct or that a chosen course of action is the best or most effective. Confidence comes from a latin word fidere’ which means “to trust”; therefore, having self-confidence is having trust ...

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Where does Marketer’s Anxiety come from?

Uncertainty and anxiety can be your worst enemies. They will take away your motivation if you allow that to happen. And even though having anxiety is rather common, you may not know where your anxiety comes from. It’s worth investigating, because the more you’re aware of what causes it, the ...

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What you call yourself is what you are

You might have the best of everything professionally: best job, best education, best ads, best team, but if the foundations of your mindset bring out issues with everybody, it doesn’t matter how good anything is. It is going to fail. Because it doesn’t matter how great your technical skills are ...

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The #5 key result area of any successful marketer: BECOME A LEADER

According to the definition from the Harvard Business Review (HBR): management consists of controlling a group or a set of entities to accomplish a goal, and  leadership refers to an individual’s ability to influence, motivate, and enable others to contribute toward organizational success.  This explains quite easily and straightforwardly your ...

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The #4 key result area of any successful marketer: A true wonder of the world, COMMUNICATE!

We do it consciously and unconsciously every day. Done right, marketing communication can transform the worldview of your target audience. Unfortunately, this true wonder, proper communication skills, is not taught at school.  You really have to work with your communication literacy. Sales and marketing are all about communicating with other ...

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The #3 key result area of any successful marketer: Discipline eliminates threats: BE WISE!

The world as we know it today is bigger than ever. Not only is the number of people at record levels (over 7.7 billion people!), the amount of information has also increased exponentially. Researchers at the University of San Diego have calculated that on average, every person receives 34 GB ...

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