Crisis of confidence in marketing In business, trust is a very delicate and important part of everyday work. Losing trust in the eyes of your customers can destroy the entire business, and rebuilding that trust will take years. As a society, we are highly aware of positions where trust is ...

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Set aside some time for strategic planning right now! And if your counter-argument is that there is no possible way for you to do it, then ask yourself: are you a strategic marketer or an occasional marketer? If you want to grow the business and achieve your professional goals, then ...

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Analyzing your competitors can seem like a daunting task, especially if you have never done it before. Yet, this powerful activity truly is a necessity unless you want to risk being taken off guard by a huge shift happening in the industry. One way to keep an eye on your ...

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Creating a 12-month Marketing Plan can seem like a daunting task, especially if you are constantly overwhelmed by a never-ending stream of urgent tasks, emails, phone calls and notifications. Things seem to change so abruptly in the marketing world, and one may even argue that it is nearly impossible to ...

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Over the recent years, coaching has become more and more popular among different industries and professions. The key thing here is to note that a coach is not a consultant or a counselor who advises you on what you should do and how you should live your life or do ...

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How often do you think about your true inner power? You do matter and the things you do have an impact on the people around you, as well as the environment around you. Do the choices you make in life support your long-term vision and beliefs? Because with every purchase ...

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