Blog - Powerful Marketers

How to be an ethical marketer?

Marketers are often perceived as sneaky or even cunning. General public is afraid of being tricked by "marketing gimmicks" and even CEOs typically don't trust their marketers. As a marketer, it is up to you whether you enforce this popular image or create a new and more positive one. Being ...

How to develop your emotional intelligence and outcare your competition?

How to get from stuck and unsatisfied to energized and fulfilled in all aspects of your life? This was the topic of our Powerful Business Talks interview with Susan Salter. Here are the key takeaways from the interview. PS! Find the full recording at the end of the post. Why ...

Marketing tips that help you save time and money

Marketers' workload is endless. You have to remain on top of so many things all the time: from planning to execution, from team meetings to design and web discussions, etc. You constantly feel the pressure to multitask, to try to get as many tasks done as possible, so you wouldn't ...

Do small businesses need email marketing?

Guest post by: Tanel Rand, Smaily.com. Businesses can use many digital channels for marketing purposes, such as social media, SEO, email marketing, etc. Naturally, small businesses have smaller budgets and/or resources available for marketing. More often than not, a choice has to be made where marketing efforts can go. So today, let’s take ...