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Your followers are up. Your last post got plenty of likes. Traffic to your site looks healthy. And yet you still cannot answer one simple question: Is any of this actually making money? If that sounds familiar, you are in very good company. Nearly three-quarters of small business owners are not confident that their marketing

You built the thing. Now you have to get people to notice it. And you have to do that alone, in the gaps between everything else you already do. That challenge is more common than ever. Solo founders are everywhere in 2026, and by some counts, more than a third of new companies started this

You run the business. You also run the marketing. The website, the emails, the social posts, the ads: they all sit on your desk, usually after everything else is done. You are not alone in this. More than half of small business owners spend an hour or less a day on marketing, according to research

You need customers. You have little or nothing to spend on getting them. So where do you even start? Around half of small businesses spend under €500 a month on marketing, and roughly a quarter spend nothing at all. So, you are not behind. You just need a plan that fits your budget. Here is

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