We’re thrilled to introduce Kelli Männik, Marketing Project Manager at Tallink Hotels and a wonderful member of the Powerful Marketers Hub.
With over a decade of hands-on hospitality experience across bars, restaurants, and hotels before stepping into marketing, Kelli brings a unique dual perspective. She understands the front line because she’s lived it, and is now the bridge between front-end operations and strategic marketing.
“I get to do what I love today and help make everything easier for people working the front line, because I have been in their shoes.”
Whether it’s crafting campaigns, refining communication, or managing public-facing information, Kelli’s goal is clarity and efficiency. Her insider knowledge helps ensure no question is left unanswered, making her an indispensable voice in both her team and the industry.
Navigating Estonia’s Evolving Hospitality Landscape
Estonia, while leading globally in digital innovation, still faces sector-specific challenges, especially in hospitality. Kelli highlights three pressing issues:
- Seasonality & Tourism Dependence
Winter months bring a dip in tourism, making it hard to maintain stability. Kelli’s solution? Engage locals year-round using influencers and curated experiences.
- Price Sensitivity
Rising costs and nearby alternatives in Finland or Latvia add pressure. She focuses on creating distinctive value, not just deals.
- Digital Visibility in a Crowded Space
In a hyper-digital environment, standing out without overwhelming audiences is key. Her approach: balance and authenticity.
Despite these hurdles, Kelli sees immense opportunity in improving service standards, delivering on brand promises, and genuinely living out core values.
How Powerful Marketers Hub has helped:
“Powerful Marketers Hub is a great place to exchange ideas, build connections and learn new things in an easy way… it gives new energy and ideas to make everyone involved a better professional.”
Kelli’s Top 5 Tips for Hospitality Marketers:
- Do what you love, and love what you do. Sincerity matters. A happy team creates better guest experiences.
- Really see people. Whether it’s teammates or tourists, take time to go the extra step.
- Make returning guests feel special. Small gestures build lasting loyalty.
- Take ownership. If something needs doing and it takes under two minutes, just do it.
- Celebrate your team. Every person matters. Hospitality is a team sport.
Thank you, Kelli, for bringing passion, empathy, and excellence to everything you do. You remind us that marketing, at its best, connects the front line with the big picture—and creates unforgettable experiences along the way.
