Blog - Powerful Marketers

Marketing – the most powerful tool for leaders

Often business owners and managers underestimate their role in marketing. They do not want to get involved, yet are unsatisfied with the results. In this article, we will take a look at how leaders can effectively manage marketers and their work, and what’s even more important, how can they assess ...

Marketers need to take more responsibility for business results

Crisis of confidence in marketingIn business, trust is a very delicate and important part of everyday work. Losing trust in the eyes of your customers can destroy the entire business, and rebuilding that trust will take years. As a society, we are highly aware of positions where trust is high ...

How to plan your marketing?

Set aside some time for strategic planning right now! And if your counter-argument is that there is no possible way for you to do it, then ask yourself: are you a strategic marketer or an occasional marketer? If you want to grow the business and achieve your professional goals, then ...

How to do competitor analysis in marketing?

Analyzing your competitors can seem like a daunting task, especially if you have never done it before. Yet, this powerful activity truly is a necessity unless you want to risk being taken off guard by a huge shift happening in the industry. One way to keep an eye on your ...

How to create a marketing plan?

Creating a 12-month Marketing Plan can seem like a daunting task, especially if you are constantly overwhelmed by a never-ending stream of urgent tasks, emails, phone calls and notifications. Things seem to change so abruptly in the marketing world, and one may even argue that it is nearly impossible to ...

10 reasons why you need a coach as a marketer

Over the recent years, coaching has become more and more popular among different industries and professions. The key thing here is to note that a coach is not a consultant or a counselor who advises you on what you should do and how you should live your life or do ...