Podcast Guesting: The Smarter Way to Build Visibility and Trust

When it comes to marketing, visibility is often measured by likes, clicks, and followers. But Carrolee Moore, award-winning speaker, strategist, and CEO of The Podcast Pitching Society, sees it differently. In her words, “The true currency of visibility is trust.”

Carrolee joined host Mari-Liis Vaher on the Powerful Marketing Tips Podcast to share why she calls herself the anti-social content marketer and how podcast guesting can help service providers build credibility and generate leads without getting lost in the social media rat race.

Why Podcast Guesting Works

Podcast interviews allow you to spend 30-45 minutes sharing your expertise with an engaged audience. One conversation can turn into blog posts, video clips, ads, and even speaker reel highlights. This makes podcast guesting one of the most efficient ways to increase visibility while avoiding overwhelm.

Carrolee recommends creating a simple scoring system to choose the right podcasts, focusing on audience engagement and alignment rather than follower counts. The goal is to connect deeply with the host, the audience, and potential partners.

Measuring What Really Matters

Instead of obsessing over vanity metrics, Carrolee measures trust through client retention and referrals. A client who stays longer, invests more, or recommends your services is the ultimate proof that your marketing efforts are working.

The Role of Email Marketing

Carrolee also points to email as one of the most effective trust-building tools. She suggests a rhythm that balances:

• conversational updates,
• valuable resources, and
• clear promotional emails.

This keeps your audience engaged without overwhelming them.

Start with Your “Why”

Visibility begins with clarity about who you are and why you do what you do. When your mission drives your marketing, visibility becomes less about chasing likes and more about creating meaningful impact.

Quotes by Carrolee Moore from the Episode

• “The true currency of visibility is trust.”
• “Look how easy it would be for you to not be mediocre. Most guests never even promote their own interviews. If you just repurpose and share them, you stand out immediately.” 
• “One of the best compliments I get is that people hear my voice in my emails. That’s what makes it feel real—and that’s how you build trust.”
• “When you realize it’s not about you, visibility becomes less about being liked and more about service. That’s the goal—and the gold.” 

Get in touch with Carrolee Moore
Carrolee Moore is the founder of The Podcast Pitching Society. She helps service providers use podcast guesting to shorten the “know, like, trust” process and attract qualified leads.

🌐 carroleemoore.com

💼 LinkedIn

Get access to Carrolee’s 4-week email podcasting course: https://carroleemoore.net/email-course

What inspires Carrolee into action:

• 🎵 Favourite song: Redemption Song – Bob Marley (By clicking the link you’ll find the complete Spotify list of all Powerful Marketing Tips podcast’s guests favorite songs)
  
• 💡 Favourite quote: “Whether you think you can, or you think you can’t, you’re right.” – Henry Ford
  

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Watch the full episode on YouTube: