Community member spotlight: Ekke Tiivas on marketing the audio experience

We are thrilled to introduce Ekke Tiivas, a talented young marketer, aspiring entrepreneur in the audio industry, and a dedicated Next Gen host inside the Powerful Marketers Hub.

Ekke is currently building a business focused on high-quality sound systems, bringing a fresh perspective to a technically heavy industry.

For Ekke, music serves as a tool for personal growth and development. He aims to create environments where music helps people find meaning in their daily lives and encourages personal growth.

The challenge: selling what you can’t hear

Marketing speakers is difficult because the core product (the sound) cannot be communicated through a screen. Ekke points out two specific hurdles:

• The sensory gap: Text and visuals are unable to convey the experience of an audio system.
• Trust through association: Because customers cannot “test” a digital ad, brands must provide physical listening opportunities or gain credibility through respected industry figures.

Ekke’s 3 rules for honest audio marketing

Ekke’s experience in the industry has led to a strategy based on clarity and brand identity:

1. Accuracy over “glorified” claims
   Avoid using technical terms to paint a fake picture of a product. Stick to descriptions that accurately tell the customer what to expect.
2. Brand identity is the real seller
   While features like Bluetooth are expected, most people ignore deep technical specs. They want to see a coherent brand identity that proves the company knows what it is doing.
3. Don’t overwhelm with options
   Providing too many choices suggests the company doesn’t know which sound is best. Most customers look for a specific sound profile, like deep bass for movies or accuracy for jazz, that is already polished to perfection. They want the best solution for their budget without the guesswork.

Ekke’s feedback to the Powerful Marketers Hub

Ekke values the Hub as a space for genuine connection and professional growth.

“Powerful Marketers is a community where you can ask business-related and personal questions and get meaningful, insightful answers from people who care.”

He embodies the belief that even in niche markets, no one wins alone.

Thank you, Ekke, for sharing your insights and for your Next Gen leadership within the Hub!

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