Community Member Spotlight: Thea-Liis Tavast’s Artful Freedom in Marketing

October 18, 2025

We’re happy to introduce Thea-Liis Tavast, a young and talented marketing specialist who is at the beginning of her professional journey but already making an impact.

Thea-Liis brings creativity, reliability, and heart to everything she does. As part of her freelance work, she also supports Mari-Liis Vaher, founder of Powerful Marketers, by helping coordinate her social media activities.

She’s a valued part of the community: someone who reminds us that passion and curiosity are powerful ingredients in every marketer’s growth story. Why is marketing Thea-Liis’ passion? Simple: “I love the artistic freedom that my job has.”

Finding Balance Between Creativity and Understanding

For Thea-Liis, the creative side of marketing comes naturally. What often feels more challenging is helping others understand what marketing really involves. Many people still see it as simply “making posts” or “designing pictures.”

“People often think it’s simple—you just design and post pictures. The real challenge is showing that it’s a real job and just as complex as any other.”

She has learned that talking about these things helps. Sharing experiences with other marketers makes it easier to stay motivated and confident. “If you ever feel alone, find another marketer to talk to. They get it.”

Growing Through Community

Being part of a professional network like Powerful Marketers Hub has helped Thea-Liis grow faster and feel more supported.

“I have work-related questions almost every day, and it’s great to know I can get real answers from real marketers. The community is also where you hear what’s new first, because people are always testing new tools and sharing what works.”

For her, learning from others is one of the best parts of being a marketer. The field changes quickly, and having a community of people who are open about their experiences makes it easier to keep up.

Thea-Liis’ Tips for Staying Grounded in Marketing

  1. Plan ahead.
    Keep a clear marketing calendar and prepare posts in advance. It lowers stress and helps you stay consistent.
  2. Track your time.
    Notice how long tasks actually take. When you see it clearly, it becomes easier to plan your days and avoid overload.
  3. Give yourself grace.
    “You’re a marketer, not a firefighter. No one’s life depends on that Instagram post.”
    Sometimes things take longer than expected, and that’s okay. Learn from it and move forward.

A Promising Journey Ahead

Thea-Liis represents the next generation of marketers: curious, thoughtful, and ready to grow. Her story reminds us that progress doesn’t come from doing everything at once, but from staying true to your values and learning every day.

Thank you, Thea-Liis, for your creativity and your contribution to the Powerful Marketers community. We’re proud to have you with us.

Join the Hub to connect with inspiring marketers like Thea-Liis and grow in a community that believes no one wins alone. If you’re also at the start of your marketing journey, then check out our Next Generation offer for marketing students.

Mari-Liis Vaher

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About the Author

Mari-Liis Vaher is the Founder and Head Coach at Powerful Marketers, a marketing strategist, experienced host, and 7-figure entrepreneur. She helps businesses improve their marketing by addressing common challenges like distrust, overwhelm, distractions, and lack of clarity. Mari-Liis collaborates actively, sharing practical insights to build meaningful, effective, and lasting marketing strategies.


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