We’re excited to introduce Kirke Joost, founder of The Shift Lab Studio and a dedicated host inside the Powerful Marketers Hub. Kirke leads conversations in the NextGen space as well as the Instagram & TikTok space, where she inspires others to experiment, stay consistent, and grow with confidence.
Your passion – Why do you enjoy what you do?
“Crafting a social media presence that elevates your brand, your story, one post and video at a time!”
For Kirke, social media is not just a tool but a stage for creativity and a place to foster connection. She helps brands show up with authenticity and energy, building trust with their audiences in a way that is both impactful and lasting.
What are the biggest marketing challenges in your industry?
“Finding clients with a passion.”
Kirke believes that passion is what sets successful collaborations apart. When clients care deeply about their story, every piece of content has the power to inspire and resonate far beyond a single post.
3 Key Lessons from Kirke’s Social Media Journey
- Consistency fuels growth.
Stay consistent and show up daily with a smile and a “ready to grow” attitude. If results don’t come immediately, persistence will carry you forward. Dreams change the world, and they require the courage to keep going. - Connection is everything.
The stronger your bond with your audience, the better results you will see. Growth comes from community; no one wins alone. - Authenticity sparks creativity.
Stay true to yourself, but allow space for playfulness and courage. The best results come from creating what reflects you and your brand. Let yourself be inspired and don’t set boundaries for your ideas!
How has being part of the Powerful Marketers Hub community supported you?
“Powerful Marketers provide a community that, in time, will grow into a family, and like in every close-knit family, everyone is there to help and support one another.”
We truly appreciate Kirke’s contribution to the community and her role as a Hub host. If you want to learn more about her journey, listen to the podcast episode where she and her co-founder Gerrit Lahe share what it’s like to start a marketing agency in their early 20s.
