2026 Marketing Strategy and Alignment: Start on a Blank page

Planning season has a habit of turning good teams into busy teams. Calendars fill, last yearā€™s tasks roll forward, and the ā€œstrategyā€ becomes a longer activity list. Letā€™s not do that in 2026. Start on a blank page, align with sales around the client journey, and fund only what creates

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Inside EPE2025: One Day in the European Parliament Through an SME Lens

On November 4, I sat in the hemicycle of the European Parliament in Brussels alongside 700+ entrepreneurs from across Europe. For one day, we became ā€œMembers of the European Parliamentā€: we listened to for-and-against arguments, debated with our neighbors, and pressed the vote buttons ourselves. It was structured, serious, and

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Why Every Marketer Needs a Crisis Plan

When it comes to marketing, most of us plan for growth ā€” not for disaster. But as Michael Kempner, Founder and CEO of MikeWorldWide (MWW), explains in his conversation with Mari-Liis Vaher on the Powerful Marketing Tips Podcast, a crisis plan isnā€™t a luxury. Itā€™s essential for survival. With more

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The Ultimate Guide to Creating a Social Media Strategy (Free Template Included!)

Are you posting on social media but struggling to see consistent results? Many businesses and marketers create content without a clear plan, which often leads to wasted time, low engagement, and missed opportunities. A social media strategy is more than just posting regularly; itā€™s about understanding your audience, choosing the

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Community Member Spotlight: Thea-Liis Tavastā€™s Artful Freedom in Marketing

Weā€™re happy to introduce Thea-Liis Tavast, a young and talented marketing specialist who is at the beginning of her professional journey but already making an impact. Thea-Liis brings creativity, reliability, and heart to everything she does. As part of her freelance work, she also supports Mari-Liis Vaher, founder of Powerful

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We Let AI Interview Us (Hereā€™s What Happened)

What happens when you let AI take control of the conversation? In this episode of the Powerful Marketing Tips podcast, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura MartŔenkov, decided to find out. Instead of preparing questions or following a plan, they handed the microphone to ChatGPT and answered whatever

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