Marketing Strategy and Tactics in Time of Crisis

A wise entrepreneur knows that marketing is like the roots of a tree. They are not seen, and yet, there are many. They reach far and wide. They are ‘secretly’ intertwined with many other elements everywhere. And in marketing, there’s an abundance of related activities. But why do you need ...

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Marketers & Marketing in the era of Coronavirus Pandemic

How quickly have our lives been changed due to the rapid spread of the coronavirus (COVID-19). People are affected by it all over the world. It is too early to speculate over the extent to which the global economy will collapse. However, the fact is that it will collapse. This ...

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How to become a focused, productive & happy marketer?

Staying focused can be a challenge. So many distractions. Every day can feel like it’s one constant stream of ads, notifications, emails, phone calls, etc… It feels like everyone wants a piece of you. For many years, multitasking has been glorified. It has been said that being able to do ...

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How to enhance your success as a marketer?

As a marketer you know the importance of a marketing audit: you need to take an in-depth view to your activities to shape your marketing strategies and tactics. But do you do the same with yourself? Do you focus on commitment? Do you seek knowledge? How do you make the ...

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Self-perpetual Marketing

You may already be aware of the fact that some managers and colleagues, and the public in general are becoming more and more skeptical towards marketing. Some of them tend to put their confidence in numbers, and more ‘mathematical’ areas of the business that don’t seem to lie. So you ...

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How to get the most out of yourself?

You, as marketer, have a wonderful profession with so much to offer inside the company, but according to polls, owners see you as unprofessional and untrustworthy. The Global Jobs Poll by HubSpot ranked the most credible jobs. Doctor ranked number one, and right at the bottom, just below Barista, and ...

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