Community Member Spotlight: Marketing Student Reema Nashwanā€™s Story of Persistence

Ā We are honored to introduce Reema Nashwan, a dedicated NextGen Hub member who reminds us that determination is often our greatest asset. Reema recently graduated from the Islamic University of Gaza, ranking first in her class with a 3.7 GPA. However, her story is not just about academic success, but ...

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How to Use Systems for a Better Customer Experience

Marketing success is often defined by the ability to remain both mentally and physically available to a target audience. As Byron Sharp suggests, for a brand to grow, it must be easy to find and even easier to remember. However, many business owners find themselves trapped in a cycle of ...

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The operational alignment: Stopping the “leaks” and aligning sales with marketing

Most companies enter a new market by jumping straight into the “cool” stuff: AI tools, social media posts, and flashy ads. While this feels like progress, it is often just noise. You find yourself firefighting daily surprises instead of building a sustainable legacy. Think about it: Marketing promises a marriage, ...

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Hurry slowly: Why copy-paste marketing fails in international markets

Cross-border growth is rarely a straight line. Spring 2026 in Riga, I sat down with leaders and exporters at the Latvian Chamber of Commerce and Industry to discuss a topic often avoided in boardrooms: marketing mistakes. In cinematography, a mistake is simply a “mis-take”. It means the scene did not ...

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Why 70% of CEOs donā€™t trust marketing (and the framework to reclaim ROI)

In 2015, I stood in the boardroom of a major bank. Our agency turnover had hit 2 million euros, and I was presenting a report full of green arrows: reach was up, engagement was soaring, and our designs were beautiful. Then the CEO leaned forward and asked: “Mari-Liis, how is ...

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Why Marketing Messages Fail Without Communication Literacy

The most frustrating experience for any marketer is watching a perfectly crafted campaign fail to land. You may have the data, the strategy, and the creative assets in place, yet the audience still misses the point. Usually, this happens because of a breakdown in the “final mile” of delivery. Marketing ...

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