How to Conduct a Social Media Audit: Step-by-Step Guide (Free Template Included)

Ever feel like youā€™re posting on social media without understanding why some posts succeed and others donā€™t? Youā€™re not alone. Many businesses and marketers focus on creating content but overlook the importance of evaluating performance.  Thatā€™s where a social media audit comes in, a structured review of your social media

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Learning together, not using each other: how to work with the next generation of marketers

Iā€™ve always believed that marketing is one of the best ā€œreal-lifeā€ schools a person can attend. You can learn theory from books, but you only really understand marketing once you start doing it ā€” planning, testing, failing, learning, improving. Thatā€™s where growth happens. At the same time, Iā€™ve seen how

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Podcast Guesting: The Smarter Way to Build Visibility and Trust

When it comes to marketing, visibility is often measured by likes, clicks, and followers. But Carrolee Moore, award-winning speaker, strategist, and CEO of The Podcast Pitching Society, sees it differently. In her words, ā€œThe true currency of visibility is trust.ā€ Carrolee joined host Mari-Liis Vaher on the Powerful Marketing Tips

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Marketing Plan for a New Business: A Step-by-Step Guide for Your Friend

Starting a new business can be exciting, but also overwhelming. If your friend is developing a marketing plan for her new business, she might be wondering what exactly to include to make it effective. A well-structured marketing plan acts as a roadmap, helping a business define goals, reach the right

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Why No One Wins Alone: Inside the Powerful Marketers Hub

Marketing can often feel overwhelming. Youā€™re managing strategy, campaigns, content, events, and reporting while also trying to stay creative and consistent. In this casual, non-scripted conversation, Mari-Liis Vaher and Laura MartÅ”enkov openly share their strengths and weaknesses, the story behind the Powerful Marketers Hub, and why building a supportive community

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Community Member Spotlight: Kirke Joostā€™s Creative Spark in Social Media

Weā€™re excited to introduce Kirke Joost, founder of The Shift Lab Studio and a dedicated host inside the Powerful Marketers Hub. Kirke leads conversations in the NextGen space as well as the Instagram & TikTok space, where she inspires others to experiment, stay consistent, and grow with confidence. Your passion

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