Blog - Powerful Marketers

How to Fix Your Marketing Strategy

There is a significant and costly disconnect in the modern business landscape. According to research from the Fournaise Group, 70% of CEOs have lost trust in their marketers to deliver actual growth. This is not merely a minor communication issue or a misunderstanding of specific tactics. It is a total

Community member spotlight: Ekke Tiivas on marketing the audio experience

We are thrilled to introduce Ekke Tiivas, a talented young marketer, aspiring entrepreneur in the audio industry, and a dedicated Next Gen host inside the Powerful Marketers Hub. Ekke is currently building a business focused on high-quality sound systems, bringing a fresh perspective to a technically heavy industry. For Ekke,

How to Start a Career in Marketing (Without Losing Your Mind)

Let’s be honest. If you’re reading this, you’ve probably already Googled “how to start a career in marketing” at least a dozen times. You’ve seen the generic advice: learn SEO, build your personal brand, get certified in everything. And you’re still not sure where to actually begin. That’s because most

Marketing for Beginners: The Fundamentals That Actually Matter

Marketing can feel overwhelming when you’re starting. There are hundreds of tactics, dozens of channels, and a new “must-use” tool launching every week. It’s easy to get lost in the noise. This guide strips things back to the marketing basics for beginners. Not the trendy stuff that changes every six

Designing for the Nanosecond: Creating Brand Experiences That Win Instantly with JP Lacroix

Shoppers face over 40,000 products in a typical supermarket. Conventional marketing suggests that buyers weigh features, benefits, and prices to reach a logical conclusion. Jean-Pierre (JP) Lacroix, president of Shikatani Lacroix Design (SLD) and author of the ThinkBlink Manifesto, argues that the reality is much faster and far less rational.

The 2026 Marketing To-Do list that actually works: start with a Not-To-Do

Marketers do not struggle because we have too little to do. We struggle because everything asks for attention at once. The cure is not a longer list. It is a clearer filter. Your To-Do becomes powerful only when your Not-To-Do protects it. In our work and in our community, we