How to Fix Your Marketing Strategy

There is a significant and costly disconnect in the modern business landscape. According to research from the Fournaise Group, 70% of CEOs have lost trust in their marketers to deliver actual growth. This is not merely a minor communication issue or a misunderstanding of specific tactics. It is a total

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Community member spotlight: Ekke Tiivas on marketing the audio experience

We are thrilled to introduce Ekke Tiivas, a talented young marketer, aspiring entrepreneur in the audio industry, and a dedicated Next Gen host inside the Powerful Marketers Hub. Ekke is currently building a business focused on high-quality sound systems, bringing a fresh perspective to a technically heavy industry. For Ekke,

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Designing for the Nanosecond: Creating Brand Experiences That Win Instantly with JP Lacroix

Shoppers face over 40,000 products in a typical supermarket. Conventional marketing suggests that buyers weigh features, benefits, and prices to reach a logical conclusion. Jean-Pierre (JP) Lacroix, president of Shikatani Lacroix Design (SLD) and author of the ThinkBlink Manifesto, argues that the reality is much faster and far less rational.

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The 2026 Marketing To-Do list that actually works: start with a Not-To-Do

Marketers do not struggle because we have too little to do. We struggle because everything asks for attention at once. The cure is not a longer list. It is a clearer filter. Your To-Do becomes powerful only when your Not-To-Do protects it. In our work and in our community, we

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Stop the marketing busywork: prepare your mindset for growth

There is a pervasive feeling in the marketing industry that if we do more (send more emails, post more reels, track more metrics), we will eventually win. We treat busyness like a badge of honor. But as discussed in this special episode of the Powerful Marketing Tips podcast, constant activity

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Launching Version 4.5: 10 strategic lessons on marketing, resilience, and conquering the impossible

As 2026 begins, I find myself approaching a significant personal milestone. This February, I am officially launching version 4.5 of myself. While the world focuses on software updates and new AI releases, I am looking back at the 45 years of ‘source code’ that built my foundation. This ‘Version 4.5’

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