The Greatest Marketer

"Results follow relationships. When leaders align marketing and sales around a shared vision — and keep the right conversations alive — trust deepens, referrals flourish, and the business gains unstoppable momentum. Mari-Liis embodies all of that in this book — and with everything she does."

"Leaders don’t need marketing’s minutiae—they need to set direction, ask good questions, and see results. Marketing isn’t decoration or just ads; it shapes every function that meets the market. This book is personal, accessible, and genuinely useful—like working with Mari-Liis and her team. And especially because the word ‘marketing’ has come to mean everything and nothing, this clarity matters."

"Using the author’s own words in this book: "Think of it as a roadmap to your professional development. Each level represents a set of skills, mindset shifts, and competencies that you need to master to reach the next stage." A great read whether in marketing or beyond — from fresh starters to experienced pros."

"For me as a CEO, marketing is an investment — and like any investment, it needs to show a clear return. A well-defined marketing strategy, linked to the company’s overall goals, gives focus, ownership, and accountability. With decision-ready reporting, it becomes possible to see what truly drives growth and to steer actions based on facts, not assumptions."

"This book is honest and inspiring, with personal insight and a lot of interesting facts. To quote the author, this could not be more correct about this book. "If you’ve ever questioned the value of marketing or struggled to align it with measurable business success, this book is your guide.""

"In the beginning, I thought overwhelm and overachieving were just ‘normal’ for a marketer. Once I started applying simple tools like defining personal goals, sticking to the 8-8-8 rule, and finding an accountability partner, I gained clarity and control I didn’t even know I was missing. Today, I feel more confident, focused, and able to protect my energy—both at work and in life."

"At first, organizing and planning my social media felt overwhelming — but now I wonder why I didn’t start sooner. It took me five years to commit to proper scheduling, and once I did, everything changed. Planning reduced stress and saved both nerves and money. These days, I still schedule campaign offers, but I’ve also learned to leave space for spontaneous, emotion-driven posts. That balance makes the process more authentic and enjoyable."