In today’s fast-paced world, the concept of work is evolving. Traditional job structures are being challenged by a new wave of professionals who prioritize passion and freedom over conventional employment.
In this episode of the Powerful Marketing Tips podcast, we dive into the world of next-generation marketing with two inspiring young marketers, Kirke Joost and Gerrit Lehe.
Both guests share their unique journeys and insights into the marketing industry, highlighting their experiences and the challenges they’ve faced along the way. The conversation is facilitated by host Mari-Liis Vaher.
Here are the key takeaways:
Quick introduction of guests
Kirke is a 20-year-old university student in Tilburg, Netherlands, studying marketing and communication. She is passionate about social media and content creation, running an international student Instagram account and her own TikTok.
Gerrit, also 20, is an ex-basketball player recovering from major hip surgeries. He has now shifted his focus to website design and social media.
They combined their skills in social media and website design to offer a comprehensive marketing service and start their own agency. Their first clients came through personal connections, and their business has grown organically from there.
Taking a leap of faith
Kirke’s and Gerrit’s journey into entrepreneurship illustrates the transformative power of pursuing one’s passion. The freedom to create, innovate, and connect with others on a meaningful level is what drives them forward.
They share a desire for financial freedom, not as an end goal but as a means to achieve a lifestyle that allows for flexibility and exploration. The notion of being able to work from anywhere, whether it be a café in Barcelona or the comfort of home, resonates deeply with the modern workforce’s aspirations.
Both Kirke and Gerrit acknowledge the challenges that come with forging one’s path. The fear of judgment from family and friends can often stifle ambition and creativity. For those hesitant to take the leap into marketing or any other field, Kirke and Gerrit suggest starting small, such as creating drafts or using tools like CapCut to experiment with content creation without the pressure of immediate exposure.
This approach allows individuals to build confidence and develop their skills in a supportive manner. By creating a portfolio of work, young marketers can showcase their abilities to potential clients without needing to put themselves in the spotlight initially. Feeling scared is a natural part of the journey, but the key is to muster the courage to take that leap of faith.
Supportive community is essential
Both Kirke and Gerrit highlight the importance of having a support system. They found encouragement in each other and their families, which helped them navigate the challenges of starting their agency.
But sometimes it can be easier to ask for feedback from a stranger, and that is why we have built the NextGen Marketers space inside the Powerful Marketers Hub – all aspiring young marketers are welcome to join for free!
Kirke and Gerrit appreciate the structured environment of the Hub, where they can share knowledge and learn from others. This community aspect is crucial, as it provides a platform for exchanging ideas, seeking feedback, and gaining different perspectives.
Kirke and Gerrit are open to helping others in the next generation of marketers by providing feedback and guidance – just reach out and ask for a link to join for free!
Noteworthy Quotes:
- “Even if your dream is so delusional, you’re going to end up near it, because you’re working the hardest. And you’re hoping for it. So just be delusional.” — Gerrit Lahe
- “The hardest part is starting. And after that, the only way is up. Even if it doesn’t work out, you get experience.” — Kirke Joost
- “Even if you have doubters and no-sayers, just prove them wrong.” — Gerrit Lahe
- “On social media, everything is surface level, and there’s a lot of fuss. In the Hub, everything is organized and you can go through the materials and actually learn. ” — Kirke Joost
Timestamps:
- 08:20 Building a marketing agency
- 12:00 Advice for aspiring marketers
- 16:11 Importance of community support (Free access to Powerful Marketers Hub!)
- 21:16 Offering feedback to next-generation marketers
- 25:00 Ambitions for growth and teamwork
- 30:18 Final advice for aspiring marketers08:20 Building a marketing agency
- 12:00 Advice for aspiring marketers
- 16:11 Importance of community support (Free access to Powerful Marketers Hub!)
- 21:16 Offering feedback to next-generation marketers
- 25:00 Ambitions for growth and teamwork
- 30:18 Final advice for aspiring marketers
Links:
- Connect with Kirke and Gerrit: https://www.kirkejoost.com/
- Join the Powerful Marketers Hub: https://powerful-marketers.com/hub/
What inspires Kirke & Gerrit into action:
🎵 Kirke’s Song: Amy Winehouse – Back to Black
🎵 Gerrit’s Song: Bad Bunny – DTMF
Click here to discover the full Spotify list with the favorite songs of all Powerful Marketing Tips podcast guests.
Watch the episode on YouTube
If you enjoyed this episode, please subscribe to our podcast for more insights on marketing, networking, and building relationships. We’d love to hear your thoughts! Leave a review on your favorite podcast platform and join the conversation inside the Hub.
