Mari-Liis Vaher addressing an audience with a headset microphone

B2B Leadership & Strategy Keynotes

Keynotes and executive workshops for leaders who want marketing, sales, and strategy aligned.

Direct, actionable, and grounded in commercial reality. No marketing jargon.

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70% CEO Trust Gap Addressed

9.3/10 Average Workshop Rating

20+ Years Experience

Selected Past Stages & Organizations

Commercial questions, addressed in the room.

Now booking 2027 Keynotes & Leadership Retreats

Chambers of Commerce

B2B Marketing Conferences

Executive Retreats

University Keynotes

Keynote & Workshop Topics

Built for the decisions leaders need to make.

Flagship Keynote

The B2B Clarity Test: Is Your Marketing Aligned with Sales or Is It Burning Cash?

Ideal For: Leadership Summits, CEO Forums, Board Retreats

An interactive, no-BS reality check for executive teams. Identifies critical misalignment in a 5-minute, practical, and very easy stress test. Provides a clear understanding to reconnect marketing with business goals.

Bridging the CEO-Marketing Trust Gap

Ideal For: Executive Workshops & Growth Conferences

Why 70% of CEOs don't trust marketing to drive growth and how to build a commercial system that delivers accountable metrics.

Work Smarter, Not Harder: Protecting Focus in a Distracted World

Ideal For: All-Hands & Corporate Strategy Days

Practical methods to eliminate operational friction, stop burnout, and protect team execution focus.

The Business House: Aligning Sales, Marketing & Service

Ideal For: B2B Growth Conferences & Trade Chambers

Aligning strategy, communication, and leadership across the entire customer journey.

Social Proof & Media

See how the work takes shape.

Mari-Liis Vaher delivering a university keynote

Mari-Liis Vaher presenting to business leaders

Mari-Liis Vaher leading an executive workshop

Executive Endorsements

Mari-Liis Vaher, author, B2B marketing strategist and keynote speaker

The Greatest Marketer: 2026 NYC Big Book Award Distinguished Favorite in Sales & Marketing

Nominee, 2026 Tällberg-SNF-Eliasson Global Leadership Prize

About Mari-Liis Vaher, MBA

Commercial clarity, built through experience.

Mari-Liis is an author, B2B marketing strategist, and keynote speaker with more than 20 years of international marketing leadership experience and 15 years as an entrepreneur.

Her work connects leadership priorities, revenue strategy, and daily execution. It is informed by building and exiting a seven-figure business and by advising executive teams through periods of growth and change.

The Greatest Marketer: 2026 NYC Big Book Award Distinguished Favorite in Sales & Marketing

Nominee, 2026 Tällberg-SNF-Eliasson Global Leadership Prize

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