Shoppers face over 40,000 products in a typical supermarket. Conventional marketing suggests that buyers weigh features, benefits, and prices to reach a logical conclusion. Jean-Pierre (JP) Lacroix, president of Shikatani Lacroix Design (SLD) and author of the ThinkBlink Manifesto, argues that the reality is much faster and far less rational. We make purchase decisions in …
Many marketers are eager to use AI to work smarter, not harder, but often feel overwhelmed and unsure where to begin. In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, cut through the noise around AI in marketing. They reveal how to start small, stay strategic, and enjoy experimenting with AI tools. …
In todayās fast-paced world, itās easy to feel overwhelmed by endless to-do lists, constant notifications, and the never-ending demands of our work and personal lives. Many of us find ourselves multitasking, thinking weāre getting more done, but instead, weāre only draining our energy and lowering our productivity. In this Powerful Marketing Tips podcast episode, Mari-Liis …
Feeling lost at sea with your marketing efforts? Youāre not alone. Many businesses jump straight into action without a clear plan, leading to diluted efforts and subpar results. To reduce overwhelm and ineffectiveness in marketing, you must have a solid decision making framework. Donāt know how to get started? No worries, in this podcast episode, Mari-Liis and Laura from Powerful Marketers share the main steps that help you gain clarity and build an effective marketing strategy.
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In the ever-evolving landscape of marketing, staying ahead of the curve is crucial for businesses looking to leave a lasting impact on their audience. As we step into 2024, the world of marketing is witnessing a transformative shift, with technology, data, and ethics playing pivotal roles. In this blog post, we delve into the top five marketing trends that are shaping the industry, offering insights into how brands can navigate this dynamic landscape successfully.
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As a business owner or marketer, you surely understand the importance of generating leads to grow your business. But how can you attract high-quality leads and stand out from your competitors? The answer lies in offering valuable resources, called lead magnets, that capture the attention and contact details of your target audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore seven powerful lead magnet ideas that can help you generate quality leads and nurture them into loyal customers.
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In today’s fast-paced digital world, businesses are constantly looking for ways to streamline their marketing processes and maximize their revenue. One powerful tool that can help achieve these goals is email automation flows. By automating certain tasks and following up with contacts, businesses can ensure consistent engagement, personalized communication, and increased conversions. In this podcast episode, Mari-Liis and Laura from Powerful Marketers will dive into the world of email automation flows, exploring their benefits, common use cases, and best practices.
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Your online presence can make or break your business, at least when it comes to first impressions. In this episode, Mari-Liis and Laura from Powerful Marketers talk about building a reliable brand and its importance for achieving long-term success. Whether you’re just starting out or looking to strengthen your online presence, this episode will serve as a valuable reminder of the essentials.
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Artificial intelligence (AI) is revolutionizing various industries, and marketing is no exception. In a recent podcast episode, Mari-Liis and Laura from Powerful Marketers, discuss the use of AI in marketing in 2023 and explore its impact on the industry. This blog post delves into their insightful conversation, addressing common concerns, and highlighting the potential of AI as a game-changer in marketing.
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Business owners invest significant time and resources into attracting potential customers to their products or services. However, it can be frustrating when those potential leads fail to convert into paying clients. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore the reasons why potential customers may not convert and provide actionable solutions to improve conversion rates.
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