Build your business on a strong foundation

Business House Concept from the Powerful Marketer Program illustrates how the foundation of any business is always psychology, people and your ability to lead others. To build a strong company that can last for a long time, make sure build it on a solid foundation.

Building a house always starts from the bottom to the top, and the same goes for your business. Your business foundation starts with people. And with people, psychology always applies.

Think what kind of "rooms and walls" or what kinds of features are you going to need? These are your departments in the business which all have to work together to provide the desired business results.

Taking care of your internal customers (your employees, service providers etc.) is just one part of the equation. To make a profitable business, you need to work with your external customers as well (your target audience).

Your customer journey is an endless process that should always be researched and improved upon.

One of the most common misconceptions about sales & marketing is that the customer journey process ends with a sale. Actually, this is just the beginning! The client journey flywheel shows the ongoing process:

Marketing (sharing information about the product/service)
Sales (finding the best solutions for customer's problems)
Follow-up activities (asking for feedback, referrals etc.)
Improvements for product/service (based on the feedback)

PS! This is just 1 Action Item out of 55 that is available inside the Powerful Marketer Program!

Client Journey Flywheel with the House Concept