For leadership teams & boards
Equip Your Leadership Team
Build a shared strategic language across your executive team. Order hardcover sets for your board and management, paired with an optional B2B Alignment Audit or Strategy Workshop.
Make marketing accountable to the business.
No fluff. No vanity metrics. High-stakes B2B growth advisory, positioning, and executive systems that align marketing directly with revenue.
Powered by the EU-licensed methodology from the NYC Big Book Award-winning book
Experience
Twenty years of marketing leadership and practical board-level work.
87.5%
NPS across executive board workshops
20+
Years in marketing leadership
15+
Years of entrepreneurship experience
EU
Licensed adult education framework
The Greatest Marketer methodology
Five disciplines that support better commercial decisions.
A practical framework connecting leadership priorities, revenue strategy, and daily execution.
- 01
Mindset
Eliminating operational friction, protecting team focus, and stopping burnout.
- 02
Strategy
Fixing broken positioning and aligning marketing directly with revenue.
- 03
Marketing
Building long-term B2B growth systems instead of tracking vanity metrics.
- 04
Communication
Building psychological clarity, team alignment, and clear decision-making.
- 05
Leadership
Leading with context, setting clear standards, and driving commercial results.
NYC Big Book Award Winner | EU-licensed methodology
The Greatest Marketer
For individual readers
Individual Copies
Hardcover copies for individual leaders, strategists, and advisors. Available globally via major retailers.
Already have the book?
All practical toolkits, templates, and bonus materials are gathered in one place: the Reader Hub in Google Classroom. Join it and everything is available to you.
Mari-Liis Vaher, MBA
Reads and answers every inquiry personally.
Executive Advisory
Request a Strategic Conversation
Advisory and keynote engagements for B2B organizations. Leave your details below and we will get back to you directly.