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Business fundamentals, Guest expert post

How to keep customers for life?

Guest post by: Ian Parker, Ian Parker Management Group.If you asked your customers to rate the purchasing experience with you, what would they say? It costs more to find and make a sale to a new customer in terms of time, advertising, lead generation etc. then from a repeat customer. You want all your customers to become

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Business fundamentals, Marketing tactics

Marketing audit – for whom and why?

Measuring success with numbers is relatively easy if you know what metrics are relevant to your business. But not everything can be described in numbers, and to make matters worse, the global pandemic has caused a lot of chaos and invisibility in being able to see immediate results. In this post, we’ll talk about auditing:

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Business fundamentals, Leadership

Marketing – the most powerful tool for leaders

Often business owners and managers underestimate their role in marketing. They do not want to get involved, yet are unsatisfied with the results. In this article, we will take a look at how leaders can effectively manage marketers and their work, and what’s even more important, how can they assess the impact of marketing on

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Business fundamentals, Mindset

Marketers need to take more responsibility for business results

Crisis of confidence in marketing In business, trust is a very delicate and important part of everyday work. Losing trust in the eyes of your customers can destroy the entire business, and rebuilding that trust will take years. As a society, we are highly aware of positions where trust is high – we trust doctors,

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Business fundamentals

How to live a sustainable life?

How often do you think about your true inner power? You do matter and the things you do have an impact on the people around you, as well as the environment around you. Do the choices you make in life support your long-term vision and beliefs? Because with every purchase and every savings you make

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Business fundamentals

How to Innovate Your Business in 5 Days?

There are not many businesses that have been left untouched by the effects of the pandemic. The new regulations, new patterns in consumer behavior, decrease in revenue and the overall uncertainty about the future are just a few challenges that business owners now face. However, every challenge always provides plenty of opportunities. The principle of

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Business fundamentals, Marketing tactics

3 Emergency Marketing Principles

Whenever a situation is critical, like right now in the world, we rely on pre-learned behaviors and knowledge. It’s our subconscious mind that enables us to make quick decisions, react to the situation and, survive. The last few weeks have brought on a whirlwind of emotions in most of us: fear, unclarity, frustration, acceptance, hope,

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Business fundamentals

Self-perpetual Marketing

You may already be aware of the fact that some managers and colleagues, and the public in general are becoming more and more skeptical towards marketing. Some of them tend to put their confidence in numbers, and more ‘mathematical’ areas of the business that don’t seem to lie. So you need to ask yourself, how

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